Get in touch
contact@finth.co
Bangkok / +66 (0)83 4637846
Helsinki / +358 (0)400 193224
About

Our story

Brands today have a real opportunity to grow between the Nordics and Southeast Asia. These regions value quality but express it differently, and when approached with the right mix of cultural understanding and creative execution, the results can be powerful.

At FINTH we turn this opportunity into reality through a full circle of services, from insight and strategy to brand localisation, digital presence and market partnerships.

Our approach

We work as a boutique studio. Every project is led directly and supported by a trusted network of specialists and partnerships. This model keeps us flexible while ensuring high quality.

Our distinction

What makes FINTH distinct is the combination of market knowledge, creative adaptation and digital growth in one clear process. Instead of separating strategy from execution, we guide brands through the full circle of expansion, from planning and localisation to launch and ongoing growth.

Our philosophy
  • Quality-driven:
    We work with brands that value clarity, design and long-term trust.
  • Conscious:
    Growth should be grounded in real context and cultural understanding.
  • Practical:
    Our process is structured, collaborative and tied to business results.
Our ambition

The ambition of FINTH is to help brands grow in a way that is both effective and lasting. Entering a new market is more than a launch. It is about building presence, trust and relevance over time.

Our role is to make this process clear and achievable. By combining experience from both Nordic and Thai markets with strong creative and digital capabilities, we guide brands from the first steps of entry to sustainable growth.

APICHAI CHIARAKUL
Founder

Apichai Chiarakul is the founder and creative director of FINTH. Based between Helsinki and Bangkok, he brings over 15 years of experience in digital art direction, UX/UI design and branding.

Originally from Thailand, Apichai has lived and worked in Finland since 2008. He has led digital design at Kemira, a global chemical company, where he helped renew the company’s entire digital presence. He has also built brand systems for international clients and most recently worked as Digital Art Director at Miltton, one of the leading agencies in the Nordics.

This background includes collaborations with developers, strategists, writers and product teams, both in-house and on the agency side. His focus is on clarity, scalable systems and effective collaboration. These qualities directly shape how FINTH operates today.

Key experience areas include:

  • 15+ years in digital and visual design
  • Roles in both agile creative studios and structured B2B organisations
  • Projects across industries including tech, corporate, lifestyle, sustainability and education
  • Full lifecycle involvement from UX research to delivery
  • Branding, design systems, campaign work, reports, web design and product UI

Apichai’s dual-location perspective is what makes FINTH unique. Living and working in Finland for over 15 years while staying rooted in Thailand brings deep understanding of design expectations, cultural cues and business standards across both regions.

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